“Eternal Runway” to Premiere in Dubai on July 4 – A Landmark Fashion Initiative by Emirates Holding Group & MOVe

Emirates Holding Group, in collaboration with MOVe (Moda Orama Ventures Pvt. Ltd.), the fashion and lifestyle wing of Rose Merc Ltd., India, proudly announces the launch of Eternal Runway—the first chapter of a new luxury fashion property under the prestigious Emirates Luxury Show brand. The grand debut is set to take place on 4th July 2025 at the Marriott Al Jaddaf, Dubai.

As the crown jewel of the Emirates Holding Group’s Events Division, the Emirates Luxury Show has become synonymous with elegance, innovation, and cross-cultural influence. The launch of Eternal Runway marks a bold step toward cementing Dubai’s reputation as a global epicenter for high fashion.

Building Global Style Connections
Conceptualized by MOVe, Eternal Runway will act as a cultural bridge between India and the Middle East. The event will spotlight internationally acclaimed designers alongside a new generation of Indian fashion talent. The show is expected to attract top buyers, media, luxury influencers, and industry professionals from the GCC and around the world.

Star Designers and Creative Direction

A distinguished team of creatives and leaders will shape the event:

The Emirates Holding Group will produce and curate the event under its Emirates Luxury Show identity.
Celebrated fashion show director Shakir Shaikh will lead the creative production, bringing his signature finesse to the Dubai runway.
Headlining the designer lineup is Ken Ferns, who will debut a new collection created for the regional audience. He will be joined by Shavan Kumar and Sam from Mirror of Magazine, who is set to present an innovative denim-focused collection for the first time in Dubai.

A host of celebrity personalities will walk the ramp as showstoppers, including Terence Lewis, Shibani Kashyap, Eijaz Khan, Shweta Sharda, Nehal Chudasama, Nyra Banerjee, Meghana Naidu, Ritu Shivpuri, and Shawar Ali. Additional collaborations with global designers and influencers are currently in progress, promising a vibrant and trendsetting experience.

Taking Fashion Across Borders

Following its Dubai launch, Eternal Runway will expand internationally as part of a multi-city showcase:

Middle East Circuit: Oman (Oct 2025), Saudi Arabia (Feb 2026), Bahrain (May 2026), Qatar (Nov 2026), Kuwait (Mar 2027), Jordan (Jul 2027)
European Circuit: Cannes (Feb 2026), Milan (Feb 2027)

Empowering Aspiring Talent
In a strategic initiative to nurture new talent, Emirates Holding and MOVe will open a Model Training & Grooming Academy in Dubai. The academy will provide aspiring models and fashion professionals with industry-standard skills, mentorship, and exposure.

Voices from the Leadership

Hanif Shaikh, Founder & Chairman of Emirates Holding Group, said:

“Eternal Runway is more than a fashion event—it’s a vision of connectivity, creativity, and culture. With this platform, we’re opening doors for emerging and established designers to share one global stage.”

Sudhir Padiyar, Founder of MOVe, added:

“This project represents a major milestone. With support from Rose Merc Ltd. and Emirates Holding, we’re offering a world-class opportunity for Indian designers to present their work internationally. The energy around this launch has been incredible.”

Vaishali Parkar Kumar, Executive Director of Rose Merc Ltd., commented:

“Our aim is to create enduring IPs that celebrate craftsmanship and cultural relevance. Eternal Runway embodies sophistication, diversity, and bold new ideas.”

About Emirates Holding Group

Part of the Rose Merc Ltd. family, Emirates Holding Group is a UAE-based leader in luxury experiences, real estate, and lifestyle events. The Emirates Luxury Show is its premier platform dedicated to blending international fashion with regional aesthetics.

About MOVe (Moda Orama Ventures Pvt. Ltd.)

MOVe is a fashion and lifestyle initiative of Rose Merc Ltd., focused on global fashion events, designer development, and IP creation through strategic collaborations across markets.

Also Announced: Emirates Real Estate Awards 2025 – Honoring Innovation Across India & the UAE

Coinciding with Eternal Runway, the Emirates Real Estate Awards 2025 will be held on the same evening—4th July 2025 at Marriott Al Jaddaf. Co-hosted by Emirates Holding and Rose Merc Ltd., and backed by Global Shadow, Property Coverage, and Khaleej Times, the awards will recognize standout achievements in the property and infrastructure sectors.

Title Sponsor: J Prime Buildcon (Mumbai)
Powered by: Emperia by Dhiraj Manjeri (Mumbai)

The evening will also feature a high-profile celebrity fashion segment, blending elegance from the runway with real estate prestige.

Key Awards Categories Include:

• Developer of the Year

• Best Residential/Commercial Project

• Green Innovation in Real Estate

• Real Estate Visionary of the Year

• Women Leadership in Property
  …and more

Participate | Nominate | Celebrate Excellence

Official Kickoff Held at Media City – 25th May 2025

The combined press conference and model auditions for Eternal Runway and the Emirates Real Estate Awards took place at The Agenda, Media City. The event, organized by Sherif Thomas and the Fashion Factor team with coordination from Elena Postachi, drew significant attention from the media, designers, influencers, and aspiring talent.

H.H. Sheikha Aisha bint Saud Al Qasimi attended the event and praised the organizers for their forward-thinking approach. She will serve as one of the esteemed chief guests at the 4th July gala at Marriott Al Jaddaf, Dubai.

https://www.emiratesluxuryhub.com